“At a visit to a local deli, the women working behind the tall counter looked worn. She bore a bitter look on her face and she seemed wholly disinterested in connecting with her customers. The disdain on her face made me a little scared to even place an order with her. When I did, she barely spoke and did not make eye contact. She slapped the cheese on the counter. I briefly wondered about her life experience and what circumstance may explain her negativity.

With hesitance, I placed a You Matter card on the counter where the cheese was. She lifted and peered at it. It’s in that moment and the few that followed that the shared YM experience felt so palpable and worthwhile. Something shifted. A small but real shift.

She smiled, warmed slightly, like she woke up from a trance. I continued on my way through the store and then glanced back. I was touched. She was showing the card to her co-worker. That was the most heart-warming moment for me, seeing her sharing and opening to the warmth inside her. A real gift for us both.”

– Karen, PA

What You Can Do

You can be brave like Karen and give a card to someone who seems a bit cranky. You never know how much they may need this message.

If you have a memorable You Matter Marathon story that you would like to share, we would love to read it. Please send an email to [email protected].

We hope to see the YMM impact spread even further, please share with your friends. If you’ve been moved by the You Matter Marathon – help us continue to spread You Matter magic.

You matter.


Cheryl Rice, Founder

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